Edward Lee added to Louisville’s Louder than Life lineup

LOUISVILLE, Ky. – LOUDER THAN LIFE continues expanding its weekend-long rock music, camping and Gourmet Man Food experience with the addition of celebrity chef Edward Lee (Food Network’s “Iron Chef,” Bravo’s “Top Chef”), a Louisville resident who’s spent a decade honing his vision at 610 Magnolia.  The rock and camping festival, set for October 3 and 4 at Champions Park in Louisville, Kentucky, will feature Lee’s cooking demonstrations along with chef Tom Coghill (Food Network’s “Diners, Drive-Ins and Dives”).

Festival producers also announced Tito’s Handmade Vodka as the official vodka of LOUDER THAN LIFE.

Attendees will have an opportunity to see chef Lee in action twice a day in Bourbon World presented by The Louisville Courier-Journal. One part Southern soul, one part Asian spice, and one part New York attitude, Lee is a Korean-American who grew up in Brooklyn and has become synonymous with Louisville’s foodie scene.

Ed Lee

TICKETS ON SALE NOW: click here.

More than 70 vendors, along with celebrity chefs Lee and Coghill, who clenches a power saw to cut ribs for the smoker, will whip up culinary creations while a spectacular music lineup of rock legends and breaking talent amplifies LOUDER THAN LIFE’s four stages.  The lineup includes Rob Zombie, ZZ Top, Godsmack, Shinedown, Lynyrd Skynyrd, Slash featuring Myles Kennedy & The Conspirators, Breaking Benjamin, 3 Doors Down, and Bring Me The Horizon, as well as live, in-ring matches with WWE®’s NXT® Superstars.

Exclusive onsite experiences include Spudz Chips’ creation of a Hot Brown flavored chip for LOUDER THAN LIFE.  Spudz will be in a giant green Army truck making fresh Hot Brown chips for attendees.

The impressive food and beverage lineup includes bourbon exhibitions and sampling with 17 bourbons, a selection of craft beer from 6 breweries and Gourmet Man Food.

Gourmet Man Food Village: The Gourmet Man Food Village will offer selections from Doc Crow’s, Iron Barley, Highway 61 Roadhouse, Momma’s Mustard, Pickles and BBQ, Spotz Gelato, Hi-Five Doughnuts, Art Eatables, Louisville Dessert Truck and many more.

Bourbon World presented by The Louisville Courier-Journal: The LOUDER THAN LIFE Bourbon World presented by The Louisville Courier-Journal will include: Angel’s Envy, Basil Hayden’s, Benchmark, Buffalo Trace, Bulleit, Eagle Rare, Evan Williams, Four Roses, Jim Beam, Knob Creek, Maker’s Mark, Michter’s, Old Forester, Town Branch, Wild Turkey, Willett and Woodford Reserve.

Craft Beers/Artist Inspired Beverages: LOUDER THAN LIFE will offer regional craft beers and artist inspired beverages such as Alltech Lexington (Kentucky Bourbon Barrel Ale, Kentucky Ale), Falls City Beer (Hipster Repellant IPA, City Pale Ale), GoodWood Brewery (Bourbon Barrel Stout, Bourbon Barrel Ale, Louisville Lager), Iron Maiden’s Trooper Beer, Motörhead’s Shiraz Wine, New Albanian Brewing Company (Black & Bluegrass, Hoosier Daddy), West Sixth (West Sixth IPA, Deliberation Amber and Lemongrass American Wheat) and more.

Jack Daniel’s will bring a “Taste of Tennessee” to Louisville as an official sponsor of LOUDER THAN LIFE. The Jack Daniel’s experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg. The experience is open to those over 21, which includes free tours throughout the festival. Stop by the Jack Daniel’s experience while visiting LOUDER THAN LIFE for personalized Barrelhead Engraving, Jack Daniel’s merchandise for sale, and free Mobile Distillery tours. Tumbleweed Restaurants will also be on site, selling Jack Daniel’s themed fare. www.jackdaniels.com

Jägermeister, the iconic German elixir made from 56 select botanicals, returns for LOUDER THAN LIFE’s second year. Jägermeister is offering band signings in Jäger World, as well as a build your own cocktail experience bar where festival goers can tap their own inner mixologist and explore the different nuances of Jägermeister’s complex and balanced flavor.

louder than life

LOUDER THAN LIFE’s premier selection of bourbon, whiskey, craft beer and Gourmet Man Food is curated personally by festival creator Danny Wimmer.


“All bourbon is whiskey, not all whiskey is bourbon.”

Angel’s Envy (Louisville, KY)

    Basil Hayden’s (Clermont, KY)

    Benchmark (Frankfort, KY)

    Buffalo Trace (Frankfort, KY)

    Bulleit (Louisville, KY)

    Eagle Rare (Franklin County, KY)

    Evan Williams (Bardstown, KY)

    Four Roses (Lawrenceburg, KY)

    Jim Beam (Clermont, KY)

    Knob Creek (Clermont, KY)

    Maker’s Mark (Loretto, KY)

    Mitcher’s (Louisville, KY)

    Old Forester (Louisville, KY)

    Town Branch (Lexington, KY)

    Willett (Bardstown, KY)

    Wild Turkey (Lawrenceburg, KY)

    Woodford Reserve (Versailles, KY)


“Cenosillicaphobia is the fear of an empty beer glass.”

Falls City Beer (Louisville, KY)

    Goodwood Brewery (Louisville, KY)

Alltech Lexington (Lexington, KY)

    Iron Maiden: Trooper (Stockport, UK)

    New Albanian Brewery (New Albany, IN)

    West Sixth Brewing (Lexington, KY)


Jack Daniel’s


Motörhead’s Shiraz Wine

Tito’s Handmade Vodka


502 Café

Black Rock Grille

Blackbeard Espresso

Chicago Taste Authority

Classic Home Cookin’

Dia de los Tamales

Doc Crow’s

El Luchador

Garage Bar

Hi-Five Doughnuts

Holy Mole

International Spud Station

Iron & Barley

Island Noodles

J Goodwin’s Fusion Grill

Jack Daniel’s BBQ

La Peche

Lexie Lu’s

Lil Cheezers

Long Shot Lobsta

Louisville Dessert Truck

Louisville Sushi Truck

Mac Attack

Momma’s BBQ

Monkey Wrench

Mount Olympus

Pho Shizzle

Pie Baby


Red Top Dogs


SideBar @ Whiskey Row

Spotz Gelato

The Traveling Kitchen

Up In Smoke BBQ

Zoom Zoom Yum

Monster Energy will help fans celebrate the weekend with artist autograph signings at the Monster Energy Hospitality Rig as well as ice cold Monster Energy drinks to refuel and keep the party going all weekend long.

General admission tickets, VIP tickets, and hotel packages for LOUDER THAN LIFE are available now at www.LouderThanLifeFestival.com.

In addition, 2-Day General Admission NO SERVICE FEE tickets are available at The Muhammad Ali Center (144 North 6th Street in Louisville) for $99.50 while supplies last. Ticket discounts are also available for active military through LOUDER THAN LIFE partner GovX.

Sponsors for LOUDER THAN LIFE include Monster Energy, Jack Daniel’s, Jägermeister, Miller Lite, Tito’s Handmade Vodka, Fxck Cancer, Zippo, Marshall Headphones, Yelp, The Crazy Dave’s Music experience, 93.1 The Fox, Alternative Press, TeamRock, Revolver, Loudwire.com, LEO Weekly, The Louisville Courier-Journal, Keep Golf Metal, Marines, El Jimador, Food and Beverage Magazine and more.

Website: http://www.louderthanlifefestival.com/

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