Hip Hops: Five of my biggest failures as a beer purveyor

Hip Hops: Five of my biggest failures as a beer purveyor

“You know the old saying: you win some, you lose some. And then there’s that little-known third category.” — Al Gore

Let’s say you’re a small brewery with a relentless social media presence that includes three, four or even more Facebook posts per day, probably 90% of them touting musical performances and various in-house events ranging from knitting to arm wrestling, but also on occasion touting the brewery’s great mixed drinks and its guest food trucks.

Scrolling through this establishment’s posts on April 9, I can see that none of them since March 6 has promoted the brewery’s own house-brewed beer, apart from a garish handful just prior to St. Paddy’s Day that undertook to reassure anxious patrons that as many house beers as possible would be colored green – because why drink craft beer without a Instagram-ready gimmick?

Although in fairness, at least this confirmed the existence of the brewery’s house beers, even if they were about to be woefully mistreated in the name of Amateur Eire.

All of which prompts a perfectly serious question of the sort that might occur to a random, curious onlooker who doesn’t profess to be a beer aficionado, the answer to which also addresses my own reluctance...Read more