It is reported that last Saturday evening at an establishment in New Albany, a customer approached the bar and told the bartender he could no longer drink Bud Light because—well, we can guess why—and so as a principled alternative, he’d prefer a Michelob Ultra instead.
This being the Michelob Ultra brewed by the very same multinational brewing corporation that brews Bud Light, thereby suggesting that in the minds of the most recent boycotters, there exist no secret subterranean passages connecting the many bulging pockets of Anheuser Busch-InBev (or whatever the stock market calls the bloated monolith nowadays), when in point of fact, there is one very large pocket, as Emily Stewart explains at Vox.
The Bud Light boycott, explained as much as is possible
Whether or not this current boycott will have much of an impact on Bud Light’s sales remains to be seen, but the answer is probably no. Boycotts tend to damage a company’s reputation more than they do its bottom line, and here, it’s not entirely clear how much reputational damage is even being done.
Big beer companies, such as AB InBev and Molson Coors and Constellation Brands, are constantly looking for new markets...Read more
