LOUISVILLE, Ky., — As part of Colonel Harland Sanders’ comeback campaign, Kentucky Fried Chicken has partnered with Waze (http://www.waze.com), the world’s largest community-based traffic and navigation app, to give motorists a new voice option for their turn-by-turn directions.
Now through August 16th, Wazers will be able to opt in to using The Colonel’s voice [http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/0-KFC-Waze-Colonel-Sanders.mp3] for navigation by clicking Settings -> Sound -> Voice Language -> Colonel Sanders.
The voiceover includes Colonel-isms such as “Pothole on the road ahead. I’d fill it with gravy.” The Colonel will also guide Wazers’ to KFC restaurants that appear along their route.
“In our ads, the Colonel still thinks it costs $5 to fill up your car and that baseball is still America’s number one sport, ‘free of corruption and cheating of any kind,'” said Kevin Hochman, chief marketing officer of KFC US. “But I can promise you his navigation instructions are more up to date. Just grab a KFC Bucket and let the Colonel do the cooking and navigating this summer.”
This actually isn’t the first time The Colonel has given navigational directions to drivers. Over 90 years ago, he painted a sign to direct motorists to his gas station in Corbin, Kentucky. When a rival gas station owner took offense to losing customers, a gunfight broke out between the two that resulted in the Colonel shooting the man in the shoulder in self-defense. This is just one of the Colonel’s “colorful” life events that are re-enacted in a play and on a video game on www.colonelsanders.com.
“We’re hoping this time the Colonel’s navigation works out a bit better,” Hochman said.