LOUISVILLE KY – A new campaign to encourage visitors and residents to explore 24 cultural, recreational and entertainment attractions in Southwest Louisville was launched today by Mayor Greg Fischer, Southwest Louisville Metro Council members, the Southwest Dream Team and project supporters. The attractions will collectively be known as the South Points Scenic Area.
“South Points Scenic Area possesses some of the most beautiful scenery and popular attractions in our region,” Fischer said. “It is has a rich natural, historical and cultural legacy that draws nearly 1.4 million visitors yearly.”
South Points Scenic Area is a collaborative project initiated in 2009 by the Southwest Dream Team and community leaders as a way to highlight points of interest and promote economic development in Southwest Louisville. A new printed map and website – www.southpoints.org – have been created to help visitors plan day-trips and other experiences in the area. Advertising revenues generated from the map and website will be reinvested in the campaign.
“South Points Scenic Area enhances overall tourism development in Louisville by providing a way for existing attractions to welcome more guests – from the area and across the country,” said Southwest Dream Team President Vince Jarboe.
Additional branding including highway signage to direct visitors to points of interest is included thanks to contributions from Louisville Metro Council members Rick Blackwell, Marianne Butler, Cindi Fowler, Dan Johnson, Vicki Welch and David Yates along with a grant from the Center for Disease Control and Prevention. Four signs along Kentucky interstates and 52 signs along main thoroughfares with the South Points Scenic Area logo will help direct visitors to attractions.
According to Councilwoman Welch, “South Points is part of a broader strategy to support organizations and Louisville Metro in implementing infrastructure improvements and build the capacity of the area to serve as a destination for tourists, thrill seekers, diners, researchers and those who live here.”
“South Points Scenic Area is home to 10,000 acres of public park lands, miles of publicly accessible riverfront, approximately 10 miles of existing Louisville Loop trails and a flagship Olmsted-designed park. And we want people to enjoy every bit of it,” said Councilwoman Fowler.
With support from the Louisville Convention & Visitors Bureau, the South Points Scenic Area locator map will be placed at visitor information centers and area attractions in the region.