In honor of National Bourbon Heritage Month, Angel's Envy will plant one white oak tree for every photo of an Angel's Envy drink or bottle shared social media #ToastTheTrees

This year's goal is 20,000 hashtags for 20,000 new white oak trees planted

LOUISVILLE, Ky. /PRNewswire/ -- Angel's Envy, the Louisville-based craft distiller that produces small batch, hand-finished whiskeys including the highly celebrated Angel's Envy Kentucky straight bourbon finished in port barrels, today announced that it will be doubling its commitment to support the future of the white oak tree population through its 5th annual "Toast the Trees" campaign hosted in honor of National Bourbon Heritage Month. During "Toast the Trees," Angel's Envy pledges to plant one white oak tree for every photo of an Angel's Envy drink or bottle posted using the hashtag #ToastTheTrees on social media (Facebook, Instagram and Twitter) throughout the month of September. This year, Angel's Envy has doubled its goal from 10,000 hashtags for 10,000 new white oak trees planted in 2017 to 20,000 hashtags for 20,000 new white oak trees planted in 2018. Angel's Envy sets no cap on how many trees it will plant and hopes that it will meet, and exceed, its 20,000-tree planting goal this September. "Angel's Envy is not only committed to preserving the future of distilling, but to sustainable business practices. Through our fans' participation in 'Toast the Trees,' Angel's Envy is able to plant more white oak trees than we use annually to make our barrels," said Wes Henderson, Co-founder & Chief Innovation Officer of Angel's Envy. "We hope our program will inspire our fans and fellow bourbon makers to join our efforts and help sustain a thriving white oak tree population in the U.S. for many years to come." Through the "Toast the Trees" initiative, Angel's Envy aims to raise awareness for the increased need for a healthy and secure white oak population as bourbon's popularity grows both in the U.S. and abroad, which, in turn, will help to secure the future of distilling. By law, bourbon must be aged in new oak barrels, and the most common type of tree harvested for North American cooperages is the white oak tree. The maturation time of the white oak tree is 70 years, and each tree yields between one and three barrels. The trees will be planted in the early spring of 2019 in Pulaski County, Kentucky with the Arbor Day Foundation and Green Forests Work. "We commend Angel's Envy for their continued commitment to the forests of Kentucky," said Dan Lambe, president of the Arbor Day Foundation. "We thank Angel's Envy and...Read more