LouisvilleKY’s Downtown Taco Luchador just about ready for launch    

El Taco Luchador


LOUISVILLE, KY—The taqueria that has been named the most popular taco spot in the state by BuzzFeed & Yelp and recognized in Southern Living’s “City Guide to Louisville”, is opening a third location, this time in downtown Louisville. Chef Fernando Martinez’s Olé Hospitality Group announced today the company will open its highly-anticipated downtown El Taco Luchador location on Aug. 30 in the space formerly occupied by Zoë’s Kitchen, 500 W. Jefferson St., at the corner of West Jefferson and South Fifth St.

“We think folks are really going to like what we’ve done with the design,” said Olé Hospitality Group partner and Chief Operations Officer, Rick Moir.  “It’s colorful like the other locations and very cheeky with fun booths and neon lighting.  We also have a nice outdoor patio.  There’s so much going in downtown Louisville right now and we’re really happy to play a small part in it.”

Tacos at El Taco Luchador- Credit El Taco Luchador

The group opened the first El Taco Luchador in 2013 at 938 Baxter Avenue and followed up in July of 2017 with the second location in St. Matthews at 112 Meridian Avenue.

The restaurants are known for their brightly painted walls adorned with colorful signature masks of “Luchadores,” the famed wrestler-entertainers of Mexico. El Taco Luchador serves over ten fresh, cooked-to-order tacos along with Mexican sandwiches called “tortas” as well as salads and signature sides like “Elote Callejeros,” grilled corn on the cob with mayo, cotija cheese and chile pequin and desserts like homemade churros.

Initial hours will be 11 am. to 9 p.m. Mon. through Thurs., Fri. 11 a.m. to 10 p.m.,  Sat. noon to 10 p.m., Sun. noon to 8 p.m.


The group is still working on an expansion of its original location at 938 Baxter Ave and the opening of a new El Taco Luchador at Stonybrook Village Center at9204 Taylorsville Rd. in Jeffersontown.

About Olé Hospitality Group: The Olé Hospitality Group is an independently-operated restaurant group of seven restaurants in Louisville, Kentucky.  Founded by Chef Fernando Martinez, OLE is comprised of Artesano Vino Tapas Y Mas, Guaca Mole Cocina MexicanaEl Taco Luchador Highlands, El Taco Luchador St. Matthews and Joe’s Older Than Dirt. Visit www.ole-restaurants.com or follow on Facebook @tacoluchadordowntownlou