“Lou’s Brew” Guide Suggest Bike-Brewery Tours

Mayor Fischer, CVB introduce “Lou’s Brew” —a guide highlighting local breweries

Fischer hosts “Lou’s Brew” bike tour Aug. 29

LOUISVILLE, KY (August 10, 2015) – Mayor Greg Fischer and the Louisville Convention and Visitors Bureau today introduced “Lou’s Brew” — a guide that highlights local breweries for locals and tourists.

The idea for “Lou’s Brew” resulted from the Beer Work Group created by Fischer in 2014 to grow the brewing industry — and create more jobs as part of the city’s effort to become a global food and spirits capital.

Mayor Fischer
Mayor Fischer

“Our city continues to gain popularity as a food and beverage destination,” Fischer said. “Lou’s Brew is one more reason to visit Louisville and our city’s unique authentic attractions. We have a great and growing collection of local breweries that are revitalizing our rich brewing history.”

“Louisville is gaining a reputation as a spirits capital and culinary tourism destination with not only our bourbon distilleries, but world class brandy, liqueur, absinthe, moonshine, wine and craft beer makers as well,” said Karen Williams, president and CEO of Louisville Convention & Visitor’s Bureau. “With Lou’s Brews, we hope to further increase visitation to Louisville by showcasing the city’s rich brewing heritage and fine local product. Furthermore, we look forward to welcoming new breweries to Lou’s Brews as our craft beer scene continues to grow.”

To celebrate the launch of this new visitor experience, Fischer will host a “Lou’s Brew” Bike Ride on Saturday, August 29, departing from Great Flood Brewing on Bardstown Road at 10 a.m.

The ride will stop at five breweries giving everyone a chance to tour the facility, talk with the brewers and enjoy a small taste of their creations. The event ends at Falls City Brewery about 2 p.m. with a street festival. The festival is free and open to the public.

During the late 1800s and early 1900s, Louisville was a major southern brewing hub, competing with the likes of Midwestern giants Milwaukee and St. Louis. As German immigrants migrated into Louisville, they carried on their rich ethnic history of beer brewing.

A century later, the city’s brewing scene is hopping again. New distilleries are opening; and new brews are coming.  The brand Falls City has returned and Against the Grain is exporting to Europe and several new breweries are opening.

“Lou’s Brew’s” physical and virtual map will encourage more people to explore the unique stories of all 13 craft breweries in Louisville and Southern Indiana including:  Against the Grain, Akasha, Apocalypse, Beer Engine, Cumberland Brews, Falls City, Flat 12 Bierwerks, Goodwood, Gordon Biersch, Great Flood, New Albanian and various locations of BBC.

“Lou’s Brew” maps and information are available at www.culinarylouisville.com.