More Food and drink promised at Louisville’s Louder than Life festival

LOUISVILLE, Ky. – September 10, 2015 – LOUDER THAN LIFE, a weekend-long rock music and camping fest set for October 3 and 4 at Champions Park in Louisville, Kentucky, has announced additions to its mouthwatering culinary lineup.  The impressive food and beverage lineup includes bourbon exhibitions and sampling with 17 bourbons, a selection of craft beer from 6 breweries, Gourmet Man Food and a celebrity chef using a power saw to slice meat

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More than 70 vendors, along with celebrity chef Tom Coghill (Food Network’s “Diners, Drive-Ins and Dives”), who clenches a power saw to cut ribs for the smoker, will whip up culinary creations while a spectacular music lineup of rock legends and breaking talent amplifies LOUDER THAN LIFE’s four stages.  The lineup includes Rob Zombie, ZZ Top, Godsmack, Shinedown, Lynyrd Skynyrd, Slash featuring Myles Kennedy & The Conspirators, Breaking Benjamin, 3 Doors Down, and Bring Me The Horizon, as well as live, in-ring matches with WWE®’s NXT® Superstars.

louder than life

Festival goers will have an array of local mouthwatering options to sink their teeth into, including Louisville’s Momma’s Mustard, Pickles and BBQ’s famous dry rub wings, Doc Crow’s slow smoked beef brisket and Black Rock Grille’s rock grilled burger and hand cut fries.

Bourbon World presented by The Louisville Courier-Journal: The LOUDER THAN LIFE Bourbon World presented by The Louisville Courier-Journal will include: Angel’s Envy, Willett, Basil Hayden’s, Benchmark, Buffalo Trace, Bulleit, Eagle Rare, Evan Williams, Four Roses, Jim Beam, Knob Creek, Maker’s Mark, Michter’s, Old Forester, Town Branch, Wild Turkey and Woodford Reserve.

Gourmet Man Food Village: The Gourmet Man Food Village will offer selections from Doc Crow’s, Iron Barley, Highway 61 Roadhouse, Momma’s Mustard, Pickles and BBQ, Spotz Gelato, Hi-Five Doughnuts, Art Eatables, Louisville Dessert Truck and many more.

Craft Beers/Artist Inspired Beverages: LOUDER THAN LIFE will offer regional craft beers and artist inspired beverages such as Alltech Lexington (Kentucky Bourbon Barrel Ale, Kentucky Ale), Falls City Beer (Hipster Repellant IPA, City Pale Ale), Goodwood Brewery Company (Bourbon Barrel Stout, Bourbon Barrel Ale, Louisville Lager), Iron Maiden’s Trooper Beer, Motörhead’s Shiraz Wine, New Albanian Brewing Company (Black & Bluegrass, Hoosier Daddy), West Sixth (West Sixth IPA, Deliberation Amber and Lemongrass American Wheat) and more.

Exclusive onsite experiences include Spudz Chips’ creation of a Hot Brown flavored chip for LOUDER THAN LIFE.  Spudz will be in a giant green Army truck making fresh Hot Brown chips for attendees.

Jack Daniel’s will bring a “Taste of Tennessee” to Louisville as an official sponsor of LOUDER THAN LIFE. The Jack Daniel’s experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg. The experience is open to those over 21, which includes free tours throughout the festival. Stop by the Jack Daniel’s experience while visiting LOUDER THAN LIFE for personalized Barrelhead Engraving, Jack Daniel’s merchandise for sale, and free Mobile Distillery tours. Tumbleweed Restaurants will also be on site, selling Jack Daniel’s themed fare.

Jägermeister, the iconic German elixir made from 56 select botanicals, returns for LOUDER THAN LIFE’s second year. Jägermeister is offering band signings in Jäger World, as well as a build your own cocktail experience bar where festival goers can tap their own inner mixologist and explore the different nuances of Jägermeister’s complex and balanced flavor.

Community leaders like Mayor Greg Fischer can’t wait for the festival’s return to Champions Park. “Louisville is home to some of the world’s best music and food and there’s definitely only one area to come to for bourbon, so where else would you have a festival experience such as LOUDER THAN LIFE? We’re excited that we can host this great event in such a super venue down by our waterfront and show all the music, food and bourbon fans what our city and people are all about,” Fischer said.

louder than life

LOUDER THAN LIFE’s premier selection of bourbon, whiskey, craft beer and Gourmet Man Food is curated personally by festival creator Danny Wimmer.


“All bourbon is whiskey, not all whiskey is bourbon.”

    Angel’s Envy (Louisville, KY)

    Basil Hayden’s (Clermont, KY)

    Benchmark (Frankfort, KY)

    Buffalo Trace (Frankfort, KY)

    Bulleit (Louisville, KY)

    Eagle Rare (Franklin County, KY)

    Evan Williams (Bardstown, KY)

    Four Roses (Lawrenceburg, KY)

    Jim Beam (Clermont, KY)

    Knob Creek (Clermont, KY)

    Maker’s Mark (Loretto, KY)

    Mitcher’s (Louisville, KY)

    Old Forester (Louisville, KY)

    Town Branch (Lexington, KY)

    Willet (Bardstown, KY)

    Wild Turkey (Lawrenceburg, KY)

    Woodford Reserve (Versailles, KY)


“Cenosillicaphobia is the fear of an empty beer glass.”

Falls City Beer (Louisville, KY)

    Goodwood Brewing Company (Louisville, KY)

Alltech Lexington (Lexington, KY)

    Iron Maiden: Trooper (Stockport, UK)

    New Albanian Brewing Company (New Albany, IN)

    West Sixth Brewing (Lexington, KY)


Jack Daniel’s


Motörhead’s Shiraz Wine


502 Café

Black Rock Grille

Blackbeard Espresso

Bourbon Barrel Foods

Chicago Taste Authority

Classic Home Cookin’

Dia de los Tamales

Doc Crow’s

El Luchador

Garage Bar

Hi-Five Doughnuts

Holy Mole

International Spud Station

Iron & Barley

Island Noodles

J Goodwin’s Fusion Grill

Jack Daniel’s BBQ

La Peche

Lexie Lu’s

Lil Cheezers

Long Shot Lobsta

Louisville Dessert Truck

Louisville Sushi Truck

Mac Attack

Momma’s BBQ

Monkey Wrench

Mount Olympus

Pho Shizzle

Pie Baby


Red Top Dogs


SideBar @ Whiskey Row

Spotz Gelato

The Traveling Kitchen

Up In Smoke BBQ

Zoom Zoom Yum

Monster Energy will help fans celebrate the weekend with artist autograph signings at the Monster Energy Hospitality Rig as well as ice cold Monster Energy drinks to refuel and keep the party going all weekend long.

Sponsors for LOUDER THAN LIFE include Monster Energy, Jack Daniel’s, Jägermeister, Miller Lite, Fxck Cancer, Zippo Encore, Marshall Headphones, Yelp, The Crazy Dave’s Music experience, 93.1 The Fox, Alternative Press, TeamRock, Revolver,, LEO Weekly, The Louisville Courier-Journal, and more.





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